Small and medium enterprises in developing countries are still not achieving the desired contribution in terms of foreign trade as their share of national exports does not exceed 10% of the total exports according to World Trade Center studies.

This problem is not limited to accessing external markets only, but it extends to local markets as well as it is one of the important problems affecting these projects' volume of sales, market share and their profitability, thus, weakening their ability to grow, expand and not seeking to keep pace with technology.

The dimensions of this problem lie in the lack of marketing channels and networks, especially in the case of small enterprises, the high costs of marketing, the lack of necessary information, the weak process of networking between different economic activities and projects, low product quality, and the lack of use of modern methods of marketing.

It should be noted that 60% of the micro, small and medium industrial enterprises in Jordan cannot even reach the local markets as their market is limited to the region in which they operate. 93.7% of these enterprises suffer from the problem of access to Arab markets and 97% lack access to international markets according to the results of the questionnaire prepared by the Chamber during the period of the unit’s establishment.

The small and medium enterprises technical support unit aims through this service to enhance the capabilities of such enterprises in accessing the markets, whether local or external, by raising the marketing capabilities of these facilities, networking them with potential buyers helping to provide market studies and providing information about export opportunities to different parts of the world.

The most prominent services provided in the field of enhancing market access can be listed as follows:

•  Market studies of non-traditional countries and an analysis of consumption patterns in target countries.
•  Study the competitive advantages of the Jordanian industrial sectors and products and the export opportunities available.
•  Networking with international destinations and buyers.
•  Submit proposals and follow-up with government agencies to enhance the share of small and medium enterprises in the local market.